Issues Management as a Tool for Business Strategy


ttl_overview
In today’s complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultations and increasingly intrusive news media. This is particularly important when things go wrong. Organizations are susceptible to tragic accidents, human errors, criminal acts, or malicious acts by parties who want to damage their reputation. These can escalate exponentially destroying lives and property, damaging reputation - even overturning market dominance -and infiltrating and undermining the well-being of the organization as a whole. Threats to reputation - whether real or perceived - can destroy an image or brand. These threats need to be anticipated, understood and planned for.

If your organization is unprepared it cannot anticipate the probability of such a risk actually happening, let alone have the expertise, resources and infrastructure to cope with such an event. Being stalked by the issues is not good management. Yet organizations frequently allow themselves to be entrapped by issues rather than getting on to the front foot and managing them.

An issue ignored can develop into a crisis. A crisis can hit an organization where it hurts. A crisis that is badly handled by the organization invariably produces condemnation from the public at large as well as stakeholders, government and the media. The right response action can minimize serious damage and can quickly put an organization in control of its destiny.

ttl_objective
This programme is designed specifically to prepare the management of an organization to handle actual, emerging and potential issues that can harm the operations, brand or even the business of the organization. Participants will learn how to use a powerful strategic planning tool which can identify, analyze, prioritize, diagnose and manage issues and how to respond to them before they become public knowledge. The programme will provide guidelines on how to actively and strategically influence the development of these issues.

The programme will arm participants how to look into the future to identify potential trends and events that may influence the way their organizations are able to operate. These are the trends which the organizations currently may have little real focus, probably no sense of urgency and an unclear reference in time.

Participants will learn how to develop and implement the powerful process of outside-in-thinking - an essential tool for handling emerging issues that may confront organizations. They will be taught how to scan the internal and external environment to identify potential issues. The programme will give a guide on how to effectively mobilize and coordinate resources to deal with current and emerging issues.

The programme will highlight how to effectively implement an issues management plan and how to develop and implement an effective communication plan to resolve issues confronting the organization.

ttl_attend
Members of the board, Managing Directors, Members of the Management team and senior managers responsible for managing stakeholder interests.

ttl_duration
Two Days